I was responsible of the interface design of this website as well as providing art direction for an external build team based of the US West Coast. We brainstormed ideas starting with sketches to form an overall schematic to build on the initial concepts. It's always great to work with various team disciplines and being able to collaborate closely to achieve the best result.
Working closely with the team, we branding up the initial concepts into a working UI, and gradually built upon the initial interface look and feel whilst maintaining brand consistency.
The goal to raise awareness of aortic stenosis for GPs and patients and the outcome of the website was a success, launching in 6 European countries.
The look and feel is calm and composed to reflect the message of this website – to inform GPs and patients about aortic stenosis, which can be detected by listening closely to the patient's heartbeat. Working with a UXer and digital strategist, we sketched out a storyflow and narrative to communicate this into a succinct userflow for this single-page scrolling website.
& Art direction
I was tasked with bringing this branded campaign to life – ‘Listen to the Heart’ – was created to broaden the awareness of 'Aortic Stenosis' amongst patients and their GPs. Working with our UX and strategy team, I was lead designer providing creative direction and UI design for the project from concept to completion.
MORE OF MY WORK
Here is a small sample of my recent work